Coca-Cola - "Open Up"

Coca-Cola North America wants everyone to join "fins" in a new Facebook campaign to raise awareness of Earth Month and help support Ocean Conservancy, the nation's oldest and largest marine conservation organization.

Made from up to 30% plant-based material, PlantBottle™ packaging is a natural step toward the bottle of the future and is a 100% recyclable bottle like traditional PET plastic.

Coca-Cola Japan's award-winning CRUSH ECO campaign encourages consumers to contribute to sustainability with a new plastic bottle that "crushes" conventional thinking about recycling.

The Coca-Cola Company will darken many of its iconic signs, as well as offices and bottling facilities across the world, in support of World Wildlife Fund's Earth Hour on Saturday, March 27 at 8:30 p.m. local time. The Company also is participating in awareness-raising events with its "Switch Off" campaign encouraging Coca-Cola employees along with their families and friends to participate in Earth Hour activities.

Chairman and CEO Muhtar Kent discusses the Company's Live Positively platform and sustainability initiatives.

Muhtar Kent and Carter Roberts, President and CEO of WWF, talk about how Coca-Cola and WWF are working together to protect our climate.